Article in M-real Magazine 2/2011


I wrote the article Investment in packaging pays out – Unwrapping the strategic weapon for M-real Magazine 2/2011.

The article is based on a couple of interviews and Aalto University’s PAKKI research project, the study that compares packaging both in Finland and the USA. You can read the whole article online here in English (pp. 26-28).

The same article can be read both in French, in German and in Russian.